For most accountant profiles the best primary category is Accountant — use it when: accounting practice. Choose Certified public accountant instead if cPA firm (US). Choose Chartered accountant instead if uK/CA/AU chartered firm. Legal, finance and property work is regulated in the US, UK, Australia and Canada. Only use a category that matches a licence or registration someone at this office holds.
Open the free tool for an accountant → tick what you really offer and get a copy-ready setup sheet
Primary category
- Accountant — Accounting practice
- Certified public accountant — CPA firm (US)
- Chartered accountant — UK/CA/AU chartered firm
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Tax preparation service — only if: tax returns who else uses it
- Bookkeeping service — only if: bookkeeping who else uses it
- Payroll service verify — only if: payroll who else uses it
- Auditor — only if: audits
- Business management consultant — only if: business advice who else uses it
1 category is marked verify: it may not appear in every account or country. If you can't find it in Google's dropdown, skip it rather than picking something close but wrong.
Categories to avoid
These are often added to accountant profiles but usually describe a different or broader business:
- Financial institution
- Bank
Use 'Certified public accountant' / 'Chartered accountant' only if a credentialed professional runs the practice.
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Tax returns
- Bookkeeping
- Year-end accounts
Check before you change anything
Search “accountant” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.