Google Business Profile categories by business type (2026) — 187 guides

Each guide shows the usual primary category, the additional categories worth adding only when they're genuinely true, what not to add, and whether to show your address. Based on Google's public guidelines; always confirm in Google's own dropdown. Prefer an interactive version? Use the free Category Finder.

Health & medical

Beauty & personal care

Home services & trades

Automotive

Restaurants, cafés & bars

Shops & retail

Legal, finance & real estate

Business & creative services

Fitness & sport

Education & childcare

Pets

Hospitality, events & community