For most burger restaurant profiles the best primary category is Hamburger restaurant — use it when: burgers are the core. Choose Fast food restaurant instead if quick-service format. For restaurants the primary category usually works best as the most specific cuisine or format you actually serve; menu items and dishes belong in the menu, not in categories.
Open the free tool for a burger restaurant → tick what you really offer and get a copy-ready setup sheet
Primary category
- Hamburger restaurant — Burgers are the core
- Fast food restaurant — Quick-service format who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Hot dog restaurant verify — only if: hot dogs
- Ice cream shop — only if: milkshakes who else uses it
- Takeout Restaurant verify — only if: takeout / collection is a big part of orders who else uses it
- Delivery Restaurant verify — only if: delivery with your own drivers who else uses it
- Caterer — only if: private events / catering who else uses it
3 categories are marked verify: they may not appear in every account or country. If you can't find one in Google's dropdown, skip it rather than picking something close but wrong.
Categories to avoid
These are often added to burger restaurant profiles but usually describe a different or broader business:
- Restaurant (too generic if a specific cuisine fits)
- Grocery store
- Bar (unless a real bar area)
Pick the most specific cuisine as primary — 'Italian restaurant' beats 'Restaurant'. Don't add cuisines you don't actually serve.
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Smash burgers
- Fries
- Kids' meals
Check before you change anything
Search “burgers” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.