For most estate planning lawyer profiles the best primary category is Estate planning attorney — use it when: wills & trusts. Legal, finance and property work is regulated in the US, UK, Australia and Canada. Only use a category that matches a licence or registration someone at this office holds.
Open the free tool for an estate planning lawyer → tick what you really offer and get a copy-ready setup sheet
Primary category
- Estate planning attorney — Wills & trusts who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Elder law attorney verify — only if: elder law
- Notary public — only if: notary services who else uses it
1 category is marked verify: it may not appear in every account or country. If you can't find it in Google's dropdown, skip it rather than picking something close but wrong.
Categories to avoid
These are often added to estate planning lawyer profiles but usually describe a different or broader business:
- Financial planner (unless licensed)
Bar / law-society advertising rules apply: no 'best', 'guaranteed win' or result claims; use practice-area categories only for work you genuinely do.
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Wills
- Living trusts
- Probate
Check before you change anything
Search “estate planning attorney” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.