For most hotel profiles the best primary category is Hotel — use it when: hotel. Choose Motel instead if motel. Choose Bed & breakfast instead if b&B. Choose Guest house instead if guest house. Choose Inn instead if inn. Hospitality and event categories should describe the venue or service guests book. One-off events and seasonal offers are better as Google posts.
Open the free tool for a hotel → tick what you really offer and get a copy-ready setup sheet
Primary category
- Hotel — Hotel
- Motel — Motel
- Bed & breakfast — B&B
- Guest house — Guest house
- Inn — Inn
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Restaurant — only if: restaurant open to the public
- Event venue — only if: event / wedding space who else uses it
- Day spa — only if: spa who else uses it
- Bar — only if: bar open to public who else uses it
Categories to avoid
These are often added to hotel profiles but usually describe a different or broader business:
- Vacation home rental agency (unless you manage others)
- Apartment building
Hotels use a hotel-specific profile type; categories for restaurants/spas should only be added if they're open to the public.
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Rooms & suites
- Breakfast
- Free parking
Check before you change anything
Search “hotel” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.