For most house cleaning service profiles the best primary category is House cleaning service — use it when: residential cleaning. Most trades are service-area businesses: the category tells Google what you do, and your service areas (up to 20) tell it where. Neither needs keyword-stuffing.
Open the free tool for a house cleaning service → tick what you really offer and get a copy-ready setup sheet
Primary category
- House cleaning service — Residential cleaning who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Commercial cleaning service — only if: office / commercial cleaning who else uses it
- Carpet cleaning service — only if: carpet cleaning who else uses it
- Window cleaning service — only if: window cleaning who else uses it
Categories to avoid
These are often added to house cleaning service profiles but usually describe a different or broader business:
- Janitorial service (unless commercial)
- Maid agency? (only if you place staff)
Address or service area?
Usually set up as a service-area business: hide the street address and list the cities, ZIP codes or postcodes you genuinely serve (up to 20). Don't create a separate listing for each town. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Regular house cleaning
- Deep clean
- Move-out cleaning
Check before you change anything
Search “house cleaning” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.