For most tutoring business profiles the best primary category is Tutoring service — use it when: tutoring business. For education and childcare, categories should match what you are registered or licensed to provide; don't add a school or childcare category for occasional workshops.
Open the free tool for a tutoring business → tick what you really offer and get a copy-ready setup sheet
Primary category
- Tutoring service — Tutoring business
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Language school — only if: language lessons who else uses it
Categories to avoid
These are often added to tutoring business profiles but usually describe a different or broader business:
- School
- College
Online-only tutoring isn't eligible for a Business Profile; you need in-person lessons (at a location or the student's home).
Address or service area?
Can be either: show the address if customers come to you, add service areas if you also travel to them, or hide the address if you only work on-site. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Maths tutoring
- Exam preparation
- Homework help
Check before you change anything
Search “tutor” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.