For most web designer profiles the best primary category is Website designer — use it when: web design. Choose Web hosting company verify instead if hosting-led. Choose Software company instead if custom software / apps. Many B2B and creative businesses have no shopfront. If clients never visit, set up a service-area profile and hide the address rather than listing a home address.
Open the free tool for a web designer → tick what you really offer and get a copy-ready setup sheet
Primary category
- Website designer — Web design who else uses it
- Web hosting company verify — Hosting-led
- Software company — Custom software / apps
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Internet marketing service — only if: sEO who else uses it
- Graphic designer — only if: logos / branding who else uses it
1 category is marked verify: it may not appear in every account or country. If you can't find it in Google's dropdown, skip it rather than picking something close but wrong.
Categories to avoid
These are often added to web designer profiles but usually describe a different or broader business:
- Computer repair service
- Marketing agency (unless full service)
Address or service area?
Can be either: show the address if customers come to you, add service areas if you also travel to them, or hide the address if you only work on-site. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Website design
- Website maintenance
- E-commerce stores
Check before you change anything
Search “web designer” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.