For most wedding planner profiles the best primary category is Wedding planner — use it when: plans weddings. Choose Event planner instead if corporate & private events. Hospitality and event categories should describe the venue or service guests book. One-off events and seasonal offers are better as Google posts.
Open the free tool for a wedding planner → tick what you really offer and get a copy-ready setup sheet
Primary category
- Wedding planner — Plans weddings
- Event planner — Corporate & private events who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Party equipment rental service — only if: decor hire who else uses it
- Florist — only if: florals who else uses it
- Wedding service verify — only if: officiant services
1 category is marked verify: it may not appear in every account or country. If you can't find it in Google's dropdown, skip it rather than picking something close but wrong.
Categories to avoid
These are often added to wedding planner profiles but usually describe a different or broader business:
- Event venue (unless you own one)
- Caterer
Address or service area?
Usually set up as a service-area business: hide the street address and list the cities, ZIP codes or postcodes you genuinely serve (up to 20). Don't create a separate listing for each town. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Full planning
- Day-of coordination
- Destination weddings
Check before you change anything
Search “wedding planner” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.