For most window and door installer profiles the best primary category is Window installation service — use it when: replacement windows. Choose Door supplier instead if doors as main product. Most trades are service-area businesses: the category tells Google what you do, and your service areas (up to 20) tell it where. Neither needs keyword-stuffing.
Open the free tool for a window and door installer → tick what you really offer and get a copy-ready setup sheet
Primary category
- Window installation service — Replacement windows
- Door supplier — Doors as main product
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Glass & mirror shop — only if: glass repair / glazing
- Window tinting service — only if: window tinting (home) who else uses it
Categories to avoid
These are often added to window and door installer profiles but usually describe a different or broader business:
- Window cleaning service
- Glass manufacturer
Address or service area?
Can be either: show the address if customers come to you, add service areas if you also travel to them, or hide the address if you only work on-site. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Replacement windows
- Entry door installation
- Double glazing
Check before you change anything
Search “replacement windows” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.