For most antique store profiles the best primary category is Antique store — use it when: antiques dealer. For shops, the primary category should match what most shelf space and sales are for. Brands and product lines go in products and photos, not categories.
Open the free tool for an antique store → tick what you really offer and get a copy-ready setup sheet
Primary category
- Antique store — Antiques dealer who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Furniture repair shop — only if: furniture restoration
- Estate liquidator — only if: estate sales / clearances
Categories to avoid
These are often added to antique store profiles but usually describe a different or broader business:
- Thrift store
- Pawn shop
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Antique furniture
- Valuations
- House clearances
Check before you change anything
Search “antiques” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.