For most assisted living facility profiles the best primary category is Assisted living facility — use it when: residential assisted living. Choose Nursing home instead if skilled nursing / care home. Choose Retirement home instead if independent senior living. Health categories describe who is licensed to treat patients at this location, so match them to the clinicians on site rather than to every treatment on your website.
Open the free tool for an assisted living facility → tick what you really offer and get a copy-ready setup sheet
Primary category
- Assisted living facility — Residential assisted living
- Nursing home — Skilled nursing / care home
- Retirement home — Independent senior living
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Nursing home — only if: short-term rehab / skilled nursing beds
Categories to avoid
These are often added to assisted living facility profiles but usually describe a different or broader business:
- Hospital
- Home health care service (unless you also send carers out)
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Assisted living suites
- Memory care
- Respite stays
Check before you change anything
Search “assisted living” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.