For most home care agency profiles the best primary category is Home health care service — use it when: clinical care at home by nurses/therapists. Health categories describe who is licensed to treat patients at this location, so match them to the clinicians on site rather than to every treatment on your website.
Open the free tool for a home care agency → tick what you really offer and get a copy-ready setup sheet
Primary category
- Home health care service — Clinical care at home by nurses/therapists
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Senior citizen center — only if: senior day programmes
- Physical therapist — only if: physical therapy at home who else uses it
- Nursing agency — only if: nursing staff provided
Categories to avoid
These are often added to home care agency profiles but usually describe a different or broader business:
- Nursing home
- Hospital
- Assisted living facility
Address or service area?
Usually set up as a service-area business: hide the street address and list the cities, ZIP codes or postcodes you genuinely serve (up to 20). Don't create a separate listing for each town. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Personal care
- Companion care
- Respite care
Check before you change anything
Search “home care” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.