For most electrician profiles the best primary category is Electrician — use it when: licensed electrical contractor. Most trades are service-area businesses: the category tells Google what you do, and your service areas (up to 20) tell it where. Neither needs keyword-stuffing.
Open the free tool for an electrician → tick what you really offer and get a copy-ready setup sheet
Primary category
- Electrician — Licensed electrical contractor who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Electric vehicle charging station contractor — only if: eV charger installation who else uses it
- Lighting contractor — only if: lighting design / installation
- Security system installation service verify — only if: security / alarm systems who else uses it
- Solar energy company — only if: solar panel installation who else uses it
1 category is marked verify: it may not appear in every account or country. If you can't find it in Google's dropdown, skip it rather than picking something close but wrong.
Categories to avoid
These are often added to electrician profiles but usually describe a different or broader business:
- Electrical supply store
- Electronics repair shop
Address or service area?
Usually set up as a service-area business: hide the street address and list the cities, ZIP codes or postcodes you genuinely serve (up to 20). Don't create a separate listing for each town. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Fuse box / panel upgrade
- Rewiring
- EV charger installation
Check before you change anything
Search “electrician” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.