For most security system installer profiles the best primary category is Security system supplier — use it when: sells & installs alarms / CCTV. Choose Security system installation service verify instead if installation-only business. Most trades are service-area businesses: the category tells Google what you do, and your service areas (up to 20) tell it where. Neither needs keyword-stuffing.
Open the free tool for a security system installer → tick what you really offer and get a copy-ready setup sheet
Primary category
- Security system supplier — Sells & installs alarms / CCTV
- Security system installation service verify — Installation-only business who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Home automation company — only if: smart home automation
1 category is marked verify: it may not appear in every account or country. If you can't find it in Google's dropdown, skip it rather than picking something close but wrong.
Categories to avoid
These are often added to security system installer profiles but usually describe a different or broader business:
- Security guard service
- Locksmith (unless you are one)
Address or service area?
Usually set up as a service-area business: hide the street address and list the cities, ZIP codes or postcodes you genuinely serve (up to 20). Don't create a separate listing for each town. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- CCTV installation
- Burglar alarm installation
- Smart doorbell setup
Check before you change anything
Search “security system installer” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.