For most funeral home profiles the best primary category is Funeral home — use it when: funeral services. Choose Funeral director verify instead if uK / AU naming. Many B2B and creative businesses have no shopfront. If clients never visit, set up a service-area profile and hide the address rather than listing a home address.
Open the free tool for a funeral home → tick what you really offer and get a copy-ready setup sheet
Primary category
- Funeral home — Funeral services
- Funeral director verify — UK / AU naming
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Crematorium — only if: cremation services
- Monument maker verify — only if: memorial stones
2 categories are marked verify: they may not appear in every account or country. If you can't find one in Google's dropdown, skip it rather than picking something close but wrong.
Categories to avoid
These are often added to funeral home profiles but usually describe a different or broader business:
- Cemetery (unless you operate one)
- Church
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Funeral planning
- Cremation
- Pre-arranged funerals
Check before you change anything
Search “funeral home” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.