For most med spa profiles the best primary category is Medical spa — use it when: injectables, laser and aesthetic treatments under medical supervision. Health categories describe who is licensed to treat patients at this location, so match them to the clinicians on site rather than to every treatment on your website.
Open the free tool for a med spa → tick what you really offer and get a copy-ready setup sheet
Primary category
- Medical spa — Injectables, laser and aesthetic treatments under medical supervision who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Laser hair removal service — only if: laser hair removal who else uses it
- Skin care clinic — only if: facials, peels, microneedling who else uses it
- Weight loss service — only if: weight loss programmes who else uses it
Categories to avoid
These are often added to med spa profiles but usually describe a different or broader business:
- Day spa (if no relaxation services)
- Dermatologist (unless one practises here)
- Plastic surgeon
Aesthetic medicine is regulated; make sure claims and categories match the licensed clinicians on site.
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Botox & dermal fillers
- Laser hair removal
- HydraFacial
Check before you change anything
Search “med spa” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.