For most dermatologist profiles the best primary category is Dermatologist — use it when: medical dermatology led by a dermatologist. Choose Skin care clinic instead if aesthetic skin treatments led by licensed clinicians. Health categories describe who is licensed to treat patients at this location, so match them to the clinicians on site rather than to every treatment on your website.
Open the free tool for a dermatologist → tick what you really offer and get a copy-ready setup sheet
Primary category
- Dermatologist — Medical dermatology led by a dermatologist
- Skin care clinic — Aesthetic skin treatments led by licensed clinicians who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Medical spa — only if: botox / fillers by licensed clinicians who else uses it
- Laser hair removal service — only if: laser hair removal who else uses it
- Facial spa — only if: facials and peels who else uses it
Categories to avoid
These are often added to dermatologist profiles but usually describe a different or broader business:
- Beauty salon
- Doctor (generic)
- Plastic surgeon (unless one practises here)
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Acne treatment
- Skin cancer screening
- Chemical peel
Check before you change anything
Search “dermatologist” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.