For most roofing contractor profiles the best primary category is Roofing contractor — use it when: roof replacement & repair. Most trades are service-area businesses: the category tells Google what you do, and your service areas (up to 20) tell it where. Neither needs keyword-stuffing.
Open the free tool for a roofing contractor → tick what you really offer and get a copy-ready setup sheet
Primary category
- Roofing contractor — Roof replacement & repair
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Gutter service verify — only if: gutter installation / repair
- Gutter cleaning service — only if: gutter cleaning who else uses it
- Skylight contractor verify — only if: skylight installs
- Siding contractor — only if: siding
- Chimney services — only if: chimney repairs who else uses it
2 categories are marked verify: they may not appear in every account or country. If you can't find one in Google's dropdown, skip it rather than picking something close but wrong.
Categories to avoid
These are often added to roofing contractor profiles but usually describe a different or broader business:
- General contractor (unless you do full builds)
- Roofing supply store
Address or service area?
Usually set up as a service-area business: hide the street address and list the cities, ZIP codes or postcodes you genuinely serve (up to 20). Don't create a separate listing for each town. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Roof inspection
- Roof leak repair
- Full roof replacement
Check before you change anything
Search “roofer” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.