For most general contractor profiles the best primary category is General contractor — use it when: manages full projects and trades. Choose Construction company instead if larger commercial / residential builds. Choose Home builder instead if builds new homes. Most trades are service-area businesses: the category tells Google what you do, and your service areas (up to 20) tell it where. Neither needs keyword-stuffing.
Open the free tool for a general contractor → tick what you really offer and get a copy-ready setup sheet
Primary category
- General contractor — Manages full projects and trades who else uses it
- Construction company — Larger commercial / residential builds
- Home builder — Builds new homes
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Kitchen remodeler — only if: kitchen remodels who else uses it
- Bathroom remodeler — only if: bathroom remodels who else uses it
- Remodeler — only if: home additions / renovations who else uses it
- Construction company — only if: commercial fit-outs
Categories to avoid
These are often added to general contractor profiles but usually describe a different or broader business:
- Architect (unless licensed)
- Interior designer
Address or service area?
Usually set up as a service-area business: hide the street address and list the cities, ZIP codes or postcodes you genuinely serve (up to 20). Don't create a separate listing for each town. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Home renovations
- Home additions
- Kitchen & bath remodels
Check before you change anything
Search “general contractor” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.