For most staffing agency profiles the best primary category is Employment agency — use it when: staffing / temp placement. Choose Recruiter instead if recruitment / headhunting. Many B2B and creative businesses have no shopfront. If clients never visit, set up a service-area profile and hide the address rather than listing a home address.
Open the free tool for a staffing agency → tick what you really offer and get a copy-ready setup sheet
Primary category
- Employment agency — Staffing / temp placement
- Recruiter — Recruitment / headhunting
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Temp agency — only if: temp staffing
- Executive search firm — only if: executive search
Categories to avoid
These are often added to staffing agency profiles but usually describe a different or broader business:
- Employment center (government)
- Consultant
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Temp staffing
- Permanent placement
- Payroll services
Check before you change anything
Search “staffing agency” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.