For most therapist profiles the best primary category is Psychotherapist — use it when: licensed therapist providing talk therapy. Choose Psychologist instead if licensed psychologist. Choose Counselor instead if licensed counselor (LPC/MHC etc.). Health categories describe who is licensed to treat patients at this location, so match them to the clinicians on site rather than to every treatment on your website.
Open the free tool for a therapist → tick what you really offer and get a copy-ready setup sheet
Primary category
- Psychotherapist — Licensed therapist providing talk therapy
- Psychologist — Licensed psychologist
- Counselor — Licensed counselor (LPC/MHC etc.)
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Family counselor — only if: couples / family therapy
- Mental health service — only if: practice offers multiple clinicians and services who else uses it
- Addiction treatment center — only if: addiction counselling
- Child psychologist — only if: child therapy
Categories to avoid
These are often added to therapist profiles but usually describe a different or broader business:
- Psychiatrist (unless an MD practises here)
- Life coach
- Hospital
Only list the licence-specific category you hold; 'Psychologist' is a protected title in most regions.
Address or service area?
Can be either: show the address if customers come to you, add service areas if you also travel to them, or hide the address if you only work on-site. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Individual therapy
- Couples counseling
- Online / telehealth sessions
Check before you change anything
Search “therapist” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.