For most massage therapist profiles the best primary category is Massage therapist — use it when: licensed individual therapist or small practice. Choose Massage spa instead if spa-style relaxation massage business. Health categories describe who is licensed to treat patients at this location, so match them to the clinicians on site rather than to every treatment on your website.
Open the free tool for a massage therapist → tick what you really offer and get a copy-ready setup sheet
Primary category
- Massage therapist — Licensed individual therapist or small practice who else uses it
- Massage spa — Spa-style relaxation massage business who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Sports massage therapist verify — only if: sports / deep tissue massage
- Facial spa — only if: facials and skin treatments who else uses it
- Day spa — only if: day spa packages who else uses it
1 category is marked verify: it may not appear in every account or country. If you can't find it in Google's dropdown, skip it rather than picking something close but wrong.
Categories to avoid
These are often added to massage therapist profiles but usually describe a different or broader business:
- Physical therapist
- Chiropractor
- Doctor
Only use health-practitioner categories if you hold the relevant licence in your state/province/country.
Address or service area?
Can be either: show the address if customers come to you, add service areas if you also travel to them, or hide the address if you only work on-site. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- 60-minute deep tissue massage
- Swedish relaxation massage
- Prenatal massage
Check before you change anything
Search “massage therapist” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.