For most beauty salon profiles the best primary category is Beauty salon — use it when: several beauty services under one roof. Choose Beautician instead if individual beauty therapist. Beauty profiles often over-add categories for one-off services. If a treatment is a small share of bookings, list it as a service instead of a category.
Open the free tool for a beauty salon → tick what you really offer and get a copy-ready setup sheet
Primary category
- Beauty salon — Several beauty services under one roof who else uses it
- Beautician — Individual beauty therapist
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Eyelash salon — only if: brow and lash treatments who else uses it
- Waxing hair removal service — only if: waxing who else uses it
- Facial spa — only if: facials who else uses it
- Tanning salon — only if: spray tanning who else uses it
- Make-up artist — only if: makeup for events who else uses it
Categories to avoid
These are often added to beauty salon profiles but usually describe a different or broader business:
- Medical spa (unless clinicians on site)
- Dermatologist
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Brow lamination
- Full leg wax
- Express facial
Check before you change anything
Search “beauty salon” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.