For most day spa profiles the best primary category is Day spa — use it when: relaxation packages, massage, facials. Choose Spa instead if larger spa, possibly with pools or thermal areas. Beauty profiles often over-add categories for one-off services. If a treatment is a small share of bookings, list it as a service instead of a category.
Open the free tool for a day spa → tick what you really offer and get a copy-ready setup sheet
Primary category
- Day spa — Relaxation packages, massage, facials who else uses it
- Spa — Larger spa, possibly with pools or thermal areas
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Massage spa — only if: massage treatments who else uses it
- Facial spa — only if: facials who else uses it
- Nail salon — only if: nail services who else uses it
- Sauna — only if: sauna / steam rooms who else uses it
Categories to avoid
These are often added to day spa profiles but usually describe a different or broader business:
- Medical spa (unless medical treatments)
- Hotel
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Couples massage
- Signature facial
- Spa day package
Check before you change anything
Search “day spa” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.