For most lash and brow studio profiles the best primary category is Eyelash salon — use it when: lash extensions / lifts are the main service. Beauty profiles often over-add categories for one-off services. If a treatment is a small share of bookings, list it as a service instead of a category.
Open the free tool for a lash and brow studio → tick what you really offer and get a copy-ready setup sheet
Primary category
- Eyelash salon — Lash extensions / lifts are the main service who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Permanent make-up clinic — only if: microblading / permanent makeup who else uses it
- Waxing hair removal service — only if: waxing who else uses it
Categories to avoid
These are often added to lash and brow studio profiles but usually describe a different or broader business:
- Hair salon
- Nail salon (unless genuine)
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Classic lash extensions
- Lash lift & tint
- Brow shaping
Check before you change anything
Search “eyelash extensions” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.