For most carpenter profiles the best primary category is Carpenter — use it when: general carpentry (may display as 'Joiner' in UK). Choose Cabinet maker instead if custom cabinets / built-ins. Choose Furniture maker instead if bespoke furniture. Most trades are service-area businesses: the category tells Google what you do, and your service areas (up to 20) tell it where. Neither needs keyword-stuffing.
Open the free tool for a carpenter → tick what you really offer and get a copy-ready setup sheet
Primary category
- Carpenter — General carpentry (may display as 'Joiner' in UK)
- Cabinet maker — Custom cabinets / built-ins who else uses it
- Furniture maker — Bespoke furniture
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Cabinet maker — only if: custom closets / wardrobes who else uses it
Categories to avoid
These are often added to carpenter profiles but usually describe a different or broader business:
- Furniture store
- General contractor
Address or service area?
Can be either: show the address if customers come to you, add service areas if you also travel to them, or hide the address if you only work on-site. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Custom built-ins
- Trim & moulding
- Door hanging
Check before you change anything
Search “carpenter” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.