For most kitchen and bath remodeler profiles the best primary category is Remodeler — use it when: general remodelling. Choose Kitchen remodeler instead if kitchens are the main work. Choose Bathroom remodeler instead if bathrooms are the main work. Most trades are service-area businesses: the category tells Google what you do, and your service areas (up to 20) tell it where. Neither needs keyword-stuffing.
Open the free tool for a kitchen and bath remodeler → tick what you really offer and get a copy-ready setup sheet
Primary category
- Remodeler — General remodelling who else uses it
- Kitchen remodeler — Kitchens are the main work who else uses it
- Bathroom remodeler — Bathrooms are the main work who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Cabinet maker — only if: cabinet making who else uses it
- Countertop contractor verify — only if: countertop installation
- Tile contractor — only if: tiling who else uses it
- Flooring contractor — only if: flooring who else uses it
1 category is marked verify: it may not appear in every account or country. If you can't find it in Google's dropdown, skip it rather than picking something close but wrong.
Categories to avoid
These are often added to kitchen and bath remodeler profiles but usually describe a different or broader business:
- Kitchen supply store (unless showroom)
- Furniture store
Address or service area?
Usually set up as a service-area business: hide the street address and list the cities, ZIP codes or postcodes you genuinely serve (up to 20). Don't create a separate listing for each town. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Kitchen remodel
- Bathroom renovation
- Cabinet refacing
Check before you change anything
Search “kitchen remodel” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.