For most family lawyer profiles the best primary category is Family law attorney — use it when: family law practice. Choose Divorce lawyer instead if divorce-focused. Legal, finance and property work is regulated in the US, UK, Australia and Canada. Only use a category that matches a licence or registration someone at this office holds.
Open the free tool for a family lawyer → tick what you really offer and get a copy-ready setup sheet
Primary category
- Family law attorney — Family law practice who else uses it
- Divorce lawyer — Divorce-focused
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Mediation service — only if: mediation
Categories to avoid
These are often added to family lawyer profiles but usually describe a different or broader business:
- Counselor
- Law firm (generic) as primary
Bar / law-society advertising rules apply: no 'best', 'guaranteed win' or result claims; use practice-area categories only for work you genuinely do.
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Divorce
- Child custody
- Prenuptial agreements
Check before you change anything
Search “divorce lawyer” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.