For most personal injury lawyer profiles the best primary category is Personal injury attorney — use it when: pI is the main practice. Legal, finance and property work is regulated in the US, UK, Australia and Canada. Only use a category that matches a licence or registration someone at this office holds.
Open the free tool for a personal injury lawyer → tick what you really offer and get a copy-ready setup sheet
Primary category
- Personal injury attorney — PI is the main practice who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Workers compensation attorney verify — only if: workers' compensation
- Medical malpractice attorney verify — only if: medical malpractice
2 categories are marked verify: they may not appear in every account or country. If you can't find one in Google's dropdown, skip it rather than picking something close but wrong.
Categories to avoid
These are often added to personal injury lawyer profiles but usually describe a different or broader business:
- Law firm (generic) as primary
- Insurance agency
Bar / law-society advertising rules apply: no 'best', 'guaranteed win' or result claims; use practice-area categories only for work you genuinely do.
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Car accident claims
- Slip & fall
- Free case review
Check before you change anything
Search “personal injury lawyer” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.