For most physical therapy clinic profiles the best primary category is Physical therapy clinic — use it when: clinic with one or more therapists (may display as 'Physiotherapy centre' in UK/AU). Choose Physical therapist instead if profile for a single therapist (may display as 'Physiotherapist'). Health categories describe who is licensed to treat patients at this location, so match them to the clinicians on site rather than to every treatment on your website.
Open the free tool for a physical therapy clinic → tick what you really offer and get a copy-ready setup sheet
Primary category
- Physical therapy clinic — Clinic with one or more therapists (may display as 'Physiotherapy centre' in UK/AU) who else uses it
- Physical therapist — Profile for a single therapist (may display as 'Physiotherapist') who else uses it
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Sports medicine clinic — only if: sports injury rehab is a main focus who else uses it
- Rehabilitation center — only if: post-surgery / neuro rehabilitation programmes
- Massage therapist — only if: licensed massage therapist on staff who else uses it
- Occupational therapist — only if: occupational therapy offered
Categories to avoid
These are often added to physical therapy clinic profiles but usually describe a different or broader business:
- Chiropractor
- Doctor
- Gym
Address or service area?
Can be either: show the address if customers come to you, add service areas if you also travel to them, or hide the address if you only work on-site. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Initial assessment
- Sports injury rehabilitation
- Back & neck pain treatment
Check before you change anything
Search “physical therapy” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.