For most make-up artist profiles the best primary category is Make-up artist — use it when: individual or team providing makeup for events. Beauty profiles often over-add categories for one-off services. If a treatment is a small share of bookings, list it as a service instead of a category.
Open the free tool for a make-up artist → tick what you really offer and get a copy-ready setup sheet
Primary category
- Make-up artist — Individual or team providing makeup for events who else uses it
Secondary (additional) categories
Most make-up artist profiles need no additional categories. Describe extra work in the Services and Products sections instead.
Categories to avoid
These are often added to make-up artist profiles but usually describe a different or broader business:
- Beauty salon (unless you have a studio clients visit)
- Cosmetics store
Address or service area?
Usually set up as a service-area business: hide the street address and list the cities, ZIP codes or postcodes you genuinely serve (up to 20). Don't create a separate listing for each town. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Bridal makeup
- Event / prom makeup
- Bridal trial
Check before you change anything
Search “makeup artist” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.