Your description shows in the 'From the business' section. Google's help says to cover what you offer, what makes you special, how long you've been in business and anything else helpful, and to stay within 750 characters.
Step by step
- Sentence 1: what you are and where. Plain words, matching your primary category, e.g. "Family-run plumber serving the north side of the city since 2012."
- Sentences 2–3: what you actually do. Your main services, in the words customers use. Only things you really offer.
- Sentence 4: why you. Something specific and true: licences, years trading, languages spoken, same-day call-outs, accessibility.
- Last sentence: how to get in touch or book. No URLs.
- Check against Google's rules: no links of any kind, no HTML, no promotions, prices or sales ("50% off"), no gibberish or gimmicky characters, nothing unrelated to the business. Count characters: max 750.
- Paste it in via Edit profile → Business description → Save. Google may review the edit before it shows.
What not to do
- Don't paste in a list of cities or keywords.
- Don't include prices, discounts or offers; Google's guidelines don't allow them in the description.
- Don't copy a competitor's description or a generic template; write what's true for you.
Google's official help on this
- Edit your Business Profile (Google Business Profile Help)
- Guidelines for representing your business on Google (Google Business Profile Help)
Common questions
Does the description help ranking?
Google doesn't say the description is a ranking factor. Its ranking tips focus on complete and accurate info, relevance, distance and prominence. Write it for customers.
Why was my description rejected?
Usually it included a link, a promotion or price, or content Google considers irrelevant or low-quality. Remove those and resubmit.
Honest note: This page summarises Google's own public help articles (linked above) plus common-sense checks. We are not Google and can't see inside your account, so we can't promise any outcome: Google alone decides suspensions, appeals, verification and rankings. Google changes its tools and wording often, so if anything here differs from what you see, follow Google's current help page.
Other profile problems
- Google Business Profile suspended or disabled: what to do
- Google Business Profile verification failed: what to try next
- Google Business Profile verification pending or stuck
- How to change your Google Business Profile category
- The category you want isn't in Google's list: what to do
- Service-area business vs storefront: hide your address or show it?
- Your business isn't showing on Google Maps: find out why
- Duplicate Google Business Profiles: how to clean them up
- Google Business Profile name rules (and why keyword-stuffing gets profiles suspended)
- Google reviews disappeared or not showing: why, and what you can do
- Someone else owns your Google Business Profile: how to request ownership
- Your Google Business Profile edits aren't showing (or Google changed them)
- How to report a fake or unfair Google review (and when it can be removed)
- Add or remove an owner or manager on your Google Business Profile