For most tattoo shop profiles the best primary category is Tattoo shop — use it when: tattooing is the main service. Choose Tattoo and piercing shop instead if both are core. Choose Body piercing shop instead if piercing-led studio. Beauty profiles often over-add categories for one-off services. If a treatment is a small share of bookings, list it as a service instead of a category.
Open the free tool for a tattoo shop → tick what you really offer and get a copy-ready setup sheet
Primary category
- Tattoo shop — Tattooing is the main service
- Tattoo and piercing shop — Both are core
- Body piercing shop — Piercing-led studio
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- Tattoo removal service — only if: laser tattoo removal who else uses it
- Permanent make-up clinic — only if: cosmetic tattooing / microblading who else uses it
Categories to avoid
These are often added to tattoo shop profiles but usually describe a different or broader business:
- Art gallery
- Beauty salon
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Custom tattoo design
- Ear & body piercing
- Tattoo touch-ups
Check before you change anything
Search “tattoo shop” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.