For most vacation rental profiles the best primary category is Vacation home rental agency — use it when: manages several rentals. Choose Holiday apartment rental verify instead if individual holiday let. Hospitality and event categories should describe the venue or service guests book. One-off events and seasonal offers are better as Google posts.
Open the free tool for a vacation rental → tick what you really offer and get a copy-ready setup sheet
Primary category
- Vacation home rental agency — Manages several rentals who else uses it
- Holiday apartment rental verify — Individual holiday let
Secondary (additional) categories
Add one only if the condition is genuinely true at this location. Fewer, accurate categories beat a full list of nine.
- House cleaning service — only if: cleaning for hosts who else uses it
- Property management company — only if: property management who else uses it
1 category is marked verify: it may not appear in every account or country. If you can't find it in Google's dropdown, skip it rather than picking something close but wrong.
Categories to avoid
These are often added to vacation rental profiles but usually describe a different or broader business:
- Hotel
- Real estate agency
A single holiday home may not be eligible unless it has staffed check-in or meets Google's lodging rules.
Address or service area?
Usually a storefront: show the full address exactly as it appears on your signage, and keep it identical on Google, Apple Business Connect, Bing Places and your website. Service-area vs storefront rules.
Starter services to add
Categories say what you are; services say what you do. Good first entries:
- Holiday lets
- Long weekend stays
- Host management
Check before you change anything
Search “vacation rentals” on Google Maps in your own area, open the top few profiles and note their primary category (shown under the business name). Use what's common as a sanity check, not a template — your categories must describe your business. Ready to switch? How to change your category safely.
Profile problems?
Suspended, stuck in verification, or not showing on Maps? See the free fix guides: suspended profile · verification failed · not on Maps · name rules.